Career Detail

Market Manager

The Market Manager leads and directs market segment growth strategies within a specific market through effective product lifecycle and portfolio management. The Market Manager is expected to maintain a thorough and current knowledge of customer needs, market opportunities and industry trends, and competitors’ technical and commercial offerings. To be effective this position gains buy-in from internal stakeholder across multiple departments.

11/7/2022

Waukegan, Illinois

Full-time

Office

General Duties and Responsibilities:

Market Management

  • Understand Customers and determine reasons for specifying and buying a particular solution by visiting existing and potential customers with field salespeople and/or Engineering and by conducting independent market research.
  • Monitor the market, assess competitive threats through quantifiable comparisons of Deublin's products and competitors' products. Identify OEMs/End Users and geography that offer higher potential profits.
  • By customer and geography, determine where to participate and implement strategy to win. Understand where to play and how to win.
  • Build and maintain models to manage the market segments assigned. 
  • Conduct Market Research by gathering information about Market, Customers, Unarticulated Wants. As needed, partner with Deublin engineering to conduct customer specific survey work.
  • Develops, implements, and manages market growth strategies to build Deublin market share and margins. Gains cross-functional buy-in for strategies and action plans.
  • Apply Lean fundamentals and Problem-Solving tools to the day-to-day activities to achieve continuous improvement.

 

Strategic Marketing

  • Lead Product Development Project Teams (Stage Gate) and validate Market expectations and Customer acceptance.
  • With the Director of Marketing, build the Deublin brand and product sub-brands to mean innovation, quality, and customer support in the markets where we choose to play.
  • Work with Director of Marketing on long-range plan by developing specific market insights for future growth (technology, customer pain points, geographic) and by understanding Market “eco-system”.

 

Product Line Management

  • Manage product portfolios through each product’s life cycle to maximize profitability and market share.  Recommend changes to existing and future product lines, based on market-driven technical and commercial requirements as well as ROI. Maintain deep market and technical knowledge, by participating in industry associations or committees, reviewing industry publications, and establishing networks within the assigned markets.
  • Utilize the 5Ps (Product, Price, Promotion, Place, People) of marketing Mix to drive growth programs.
  • Mange Price and Margin by monitoring product pricing and adjusting based on market research, actual and anticipated manufacturing costs, development and selling expenses.
  • Coordination Inventory levels with Production by product classification (MTS, ATO, MTO). Facilitate inventory turnover and product availability by working with Production to meet demand, review and adjust stock levels and production schedules.
  • Manage Product Life Cycle and exit low volume and/or low profit products.
  • Support the preparation by Marketing Communications of technical and promotional literature, materials, campaigns, and programs. Guide exhibition activities in assigned markets by determining the ROI, by participating actively in agreed trade shows, and by leading all follow-up actions. Develop and implement appropriate training programs for inside and outside Sales personnel, distributors, and other channel partners.

 

Supervisory Responsibilities (if applicable):

  • Coach and develop Product Manager.
  • Train on Problem-solving methodology.
  • Perform annual performance review.
  • Establish annual goals.
  • Resolve internal personnel issues.

Requirements:

  • Leadership Strong leadership, project management skills and results oriented.  Demonstrated critical thinking and analytical skills with the ability to define problems, collect and interpret complex technical business data, weigh alternatives, and make valid decisions.
  • Communication - Excellent communication skills, with the ability to outline and write effective technical and promotional materials for both customers and colleagues.  Effective presentation skills, with the ability to convey complex or technical information to customers, sales channels, and top management.  Ability to respond effectively to the most sensitive inquires or complaints. 
  • Project Management – Lead the work of a Team to achieve all the project goals within the given constraints and meet success at a specified time.
  • Global Culture - Understand Global Perspective and Cultural nuances.  Go-To Market recognizing the cultural differences and selecting preferred Sales Channels.  Taking disparate data from different parts of the world and making sense.
  • Travel - 20% or as required
  • Technical - Ability to read, analyze, and interpret complex technical literature. 
  • Education - Bachelor’s degree (B.A.) from four-year College or university in engineering, business, or comparable discipline; MBA is a plus.
  • Experience Min. 8-10 years total experience in business/engineering progressive product development and marketing experience. Experience working directly with customers is preferred.

 

Physical Demands:

Usual office working conditions.